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The Problem With Barneys New York Beauty

The Problem With Barneys New York Beauty

Barneys New York is launching a beauty brand. While some are hopeful it’ll provide a whiff of what the legendary retailer once was, others — myself included — are a bit more cynical.

For me, this brand unfortunately is not the return of the Barneys we knew and loved; it’s merely a cash grab from Authentic Brands Group, which bought the retailer’s intellectual property during the 2019 bankruptcy fire sale (the retailer closed its stores…


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