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EXCLUSIVE: Rimowa Wants to Remind Everyone Why Germans Do It Better

EXCLUSIVE: Rimowa Wants to Remind Everyone Why Germans Do It Better

LONDON — Luxury luggage manufacturer Rimowa is revisiting its German roots with its new campaign.

The one-minute short film is directed by Maik Schuster, member of the directors collective I Am Here and who have previously collaborated with the likes of Nike and Adidas.

The campaign is centered around the German word “ingenieurskunst” which translates to “the art of engineering” — the video is a 360-degree tour of the…


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