Is Jacquemus Ready for Retail?

PARIS — Jacquemus is testing the waters of luxury retail with a store on one of Paris’ most prestigious shopping streets. The brand is set to open a 3,200 square-foot, two-level space on Avenue Montaigne on September 27 during Paris Fashion Week, BoF has learned.

A Jacquemus spokesperson characterised the project as an “ephemeral boutique” in the mould of the brand’s previous temporary retail projects like a Jacquemus-branded flower…