The Debrief | The Transformation of the Black Hair Care Market

Background:

Monique Rodriguez turned a series of Instagram tutorials — where she made hair care concoctions out of ingredients found in her kitchen — into one of the most recognisable multicultural hair care brands in the US, Mielle Organics. The label just secured a reported $100 million non-controlling investment from Berkshire Partners that will help Rodriguez, who is now one of fewer…