EXCLUSIVE: & Other Stories and A.W.A.K.E. Mode Collab Brings Avant-garde to the High Street

LONDON — Avant-garde — but for the masses.

H&M’s sustainable subsidiary brand & Other Stories has collaborated with London-based brand A.W.A.K.E. Mode on a collection that will launch this fall.

A.W.A.K.E. Mode is led by founder Natalia Alaverdian, a former fashion director for Harper’s Bazaar Russia. The 14-piece collection consists of 12 ready-to-wear pieces and two accessories, and is due to drop in late October.

Since starting her…