Have Outdoor Voices’ Turnaround Efforts Worked?

When Outdoor Voices, the activewear brand that made its name in the first wave of the direct-to-consumer revolution, went on the market this past June, its teaser presentation, viewed by BoF, included impressive growth figures. Projected sales for 2022 are $90 million, up from $40 million pre-pandemic, with a 30 percent compound annual growth rate since 2017.

Add to that a repeat purchase rate of more than 75 percent and a projected gross…