Chris Salgardo believes men are in need of a guiding force when it comes to skin care — and he wants to fill that role.
This week, Salgardo, who ran Kiehl’s for more than a decade, is debuting Atwater, a skin care brand for men. The brand launches with a small suite of products: a facial moisturiser, an eye cream, a face scrub, a lip balm, cleansing bars for face and body and a shaving cream. It will sell on both its own e-commerce site as…