What the Start-Ups That Avoided the DTC Crash Have in Common

If the buzzword of the direct-to-consumer boom was “disrupt,” the word of the bust is “next.”

When Allbirds announced it was

of its corporate staff last week, it did so to “set up the next phase of growth.” The RealReal founder and chief executive Julie Wainwright said she was stepping down at “the right time for the next generation of leadership to guide the company through its next chapter.” Glossier CEO…