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How TikTok Won Over Fashion

How TikTok Won Over Fashion

Joseph Altuzarra doesn’t consider himself to be very good at social media.

The designer has posted on Instagram for years, but said he tends to overthink what he shares. Recently, he’s been fascinated by TikTok, known for its addictive short-form videos and tight-knit youthful communities of hyper-specific enthusiasts. Altuzarra was only a viewer on the platform until June, when the private chef who cooks for his family during the summer…


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