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Apple already sold everyone an iPhone. Now what?

2JJYXXK London, UK, 28th July, 2022. A new flagship Apple Store staff by 200 people opens in Brompton Road in Knightsbridge, the third in the capital, with Covent Garden and Regent Street being the others. The opening comes as Apple reported sales and profit for this quarter as $84bn as the company exceeded Wall Street's expectations. Credit: Eleventh Hour Photography/Alamy Live News

Fifteen years after its launch, the iPhone “continues to change the world”, said Tim Cook, Apple’s chief executive, as the company reported quarterly earnings on July 28th. It has certainly changed Apple. In an otherwise bumpy week for technology stocks, the world’s most valuable company beat forecasts to report a modest year-on-year increase in revenue. That was in large part thanks to the iPhone, which generated sales of more than…


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