Urban Outfitters to Carry Parade Underwear

The direct-to-consumer intimates brand will be stocked in 25 Urban Outfitters stores and on its website starting Aug. 1, the company announced Monday. It marks Parade’s first partnership with a third-party retailer.

As part of the arrangement, Parade will be releasing an exclusive 18-piece collection of bralettes and underwear.

“At Parade, we’ve been incredibly selective in identifying a retail partner to expand our footprint into the…