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Netflix Names Microsoft as Partner for Ad-Supported Subscription Plan

Netflix Names Microsoft as Technology and Sales Partner for Ad-Supported Subscription Plan

Netflix said on Wednesday that it has selected Microsoft as technology and sales partner for its planned ad-supported subscription offering, as the streaming giant looks to plug slowing subscriber growth by rolling out a cheaper plan.

Shares of Netflix rose 2 percent to $178.06 (nearly Rs. 14,100) on the news.

Netflix announced in April that it would introduce a new, lower-priced version of its service in a bid to attract more subscribers. The…


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