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in Health

Optum forms joint venture with healthcare media group

by Editor July 11, 2022, 9:48 pm 1.5k Views

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Optum has partnered with media company Red Ventures to combine consumer healthcare news and information with online pharmacy and telehealth services.

The joint venture, RVO Health, supports UnitedHealth Group’s plan to build consumer brand awareness around its Optum healthcare services subsidiary, said Rick Kes, a healthcare partner at RSM. During UnitedHealth Group’s investor day in December, CEO Andrew Witty said the firm aims to grow…

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