Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore

Past Its Prime

• Amazon’s annual Prime Day shopping holiday runs July 12-13
• The online retailer raked in $11.2 billion in sales last year, according to Digital Commerce 360
• Prime Day may be waning as a cultural and commercial force, mirroring slower growth for e-commerce generally

Amazon Prime Day is America’s biggest online shopping holiday, with sales on the e-commerce giant’s site alone surpassing all retailers’ Cyber Monday sales…