Editor
There’s been an increased demand for more bespoke skin care options, with a number of brands — Curology, Atolla, 4.5.6 Skin and more — vying for market share. Sales are growing, and existing players are raising millions of dollars from investors to expand their product ranges. Newer entrants are rushing to patent or promote their differentiated concepts.
Like with many beauty trends, there’s no set definition for what
