What’s Next for Personalised Beauty

Skin care has never been more personal.

Brands sell products for nearly every skin concern imaginable, from redness to acne to hyperpigmentation. But a new crop of brands are taking things a step further, creating products they say are tailored to an individual customer’s skin.

Personalisation first took off in the hair care market, where brands like Function of Beauty and Prose, both of which launched in 2016, created products in trillions…