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The Debrief: Eva Chen on Meta’s Virtual Fashion Experiment

The Debrief: Eva Chen on Meta’s Virtual Fashion Experiment

Background:

Social-media company Meta has launched a virtual clothing store, and Balenciaga, Prada and Thom Browne are the first major designers to create looks fit for avatars in Mark Zuckerberg’s metaverse.The designs, available for use on Instagram, Facebook and Messenger, include a Balenciaga motorcycle suit, Prada shorts and one of Thom Browne’s signature grey suits. The move marks Meta’s formal entry into the virtual high-fashion…


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