Virtual Fashion for $8.99 Isn’t the Answer

This week, Meta began selling digital outfits by Balenciaga, Prada and Thom Browne. The looks can be purchased for $8.99 a piece in the company’s new Meta Avatars Store and displayed on Facebook and Messenger, as well as Instagram Stories and DMs.

When Meta’s Mark Zuckerberg and his director of fashion partnerships, Eva Chen, announced the move, many rejected it as uncool. Meta said it was too soon to share early results, but a post on the…