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A billionaire wants to shake up America’s drugs market

PHOENIX, ARIZONA - MAY 15: Dallas Mavericks owner Mark Cuban reacts before Game Seven of the 2022 NBA Playoffs Western Conference Semifinals between the Dallas Mavericks and the Phoenix Suns at Footprint Center on May 15, 2022 in Phoenix, Arizona. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Christian Petersen/Getty Images)

If there is one thing guaranteed to get Americans to stand to attention it is cheap Viagra. On June 2nd a firm owned by Mark Cuban, a billionaire investor (as well as a judge on “Shark Tank”, a tv show for budding entrepreneurs, and the owner of an nba basketball team), caused a stir by reducing the price of the blue pill—whose patent expired two years ago—from several dollars a pop to 11 cents. It was one of 87 drugs that the Mark…


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