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Filson Opens Milan Flagship, Debuts Birkenstock Collab

The Filson flagship store in Milan.

MILAN — American outdoor brand Filson, which since 2021 has been distributed in Europe under license by workwear company WP Lavori in Corso, has secured a permanent spot on Milan’s central Corso Garibaldi.

Covering about 2,150 square feet, the boutique is decked in light wood in a nod to the natural landscape of the state of Washington, where the U.S. brand is based and echoing the blueprint of Filson’s European retail network,…


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