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Erdem Expands Into Asia With New Outpost in Seoul

by Editor August 31, 2024, 12:05 am 1.6k Views

Erdem store in Shinsegae Gangnam

GANGNAM STYLE: Erdem on Friday unveiled its first store outside of London at Shinsegae Gangnam, the upmarket shopping mall in the most affluent part of South Korea‘s capital of Seoul.

A partnership with Shinsegae International, the 762-square-foot store comes with an overarching periwinkle hue — a tone inspired by Georgian-era interiors — with warm cedar wood details and brass fixtures sitting alongside…

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