Editor
For many beauty companies, the always-popular fragrance category has been a valuable buffer against wider spending slowdowns.
British bath and body brand Molton Brown is hoping it can also jumpstart growth.
While best known for its premium shower gels and hand washes, Molton Brown launched fine fragrance in 2019 with a range of 27 SKUs, which has grown to encompass 12 percent of its global business; it wants to grow that number to 30 percent.
To…
