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First Look: David Beckham Models Hugo Boss in the Brand’s Latest All-star Campaign

David Beckham in the Boss fall campaign.

Boss has lined up an all-star cast led by its newest partner, David Beckham, for its fall/winter advertising campaign.

In May, the soccer star signed a multiyear global partnership with Hugo Boss to create a collection for the Boss brand starting with the spring ’25 season and to appear in its campaigns.

In addition to Beckham, the new campaign features Nigerian singer-songwriter Burna Boy and South Korean actor…


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