Inside Nike’s Big Marketing Vibe Shift

This time Nike was ready.

The American sportswear giant, which in its heyday hit marketing gold by mining its links to a pantheon of god-like athletes, had grown slow to celebrate their victories on social media, at times taking more than an hour after a win to post. But just minutes after the US women’s basketball team clinched its eighth straight Olympic gold on Sunday, Nike posted a clip celebrating the victory.

The video featured…