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Elf Beauty Lifts Annual Forecasts as Cosmetic, Skincare Demand Holds Up

Elf Beauty Lifts Annual Forecasts as Cosmetic, Skincare Demand Holds Up

Elf Beauty raised annual sales and profit forecasts after topping first-quarter estimates on Thursday, as more customers visited stores and websites to buy its affordable cosmetics and skincare products.

Beauty company Elf, like its peers in the segment, has sustained the post-pandemic boom in demand, as low-cost products from its brands such as Naturium, Skin, and cosmetics continue to attract customers, including those having strained…


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Technology strategy for success in value-based care

Technology strategy for success in value-based care