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How Much Should Brands Worry About AI’s Environmental Impact?

How Much Should Brands Worry About AI’s Environmental Impact?

Artificial intelligence is a notorious energy guzzler. The models that underlie tools like ChatGPT demand huge computational resources, and quietly enabling them are stacks of servers hidden away in remote data centres gobbling up vast quantities of emissions-generating electricity.

Exactly how much energy AI as a whole uses is hard to say, since those data centres handle all sorts of tasks, but to come up with some sense of the total, a…


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Harris, Walz to campaign in Wisconsin, Michigan

Harris, Walz to campaign in Wisconsin, Michigan

'Tiny Biome Tales': playing a game to understand the human microbiome

‘Tiny Biome Tales’: Playing a game to understand the human microbiome