The Aditya Birla Group on Friday launched the jewellery brand Indriya, announcing its foray into India’s Rs 6.7 trillion jewellery market.
India’s jewellery market is expected to swell to Rs 11 – 13 trillion by 2030.
With an investment of Rs 5,000 crore over the next few years, it aims Indriya to be among the top three…