It’s never been easier to buy goods online; all it takes is a few taps on an iPhone.
Yet e-commerce sales growth is slowing. Global e-commerce sales are slated to rise 9 percent year over year in 2024, compared to 10 percent in 2023 and 17 percent in the e-commerce golden era of 2021, according to research firm eMarketer. That trend is set to continue: It’s predicted the growth rate could drop to as low as 7.4 percent by 2027.
It’s true…