How to Sell Inclusive Sizing in the Age of Ozempic

Universal Standard’s value proposition has not changed since the brand launched in 2015: high-quality fashion that fits every woman, from size 00 to 40.

The New York-based label has stuck to this mantra even as the number of brands championing body diversity has dwindled in recent years. But it’s never faced a challenge like Ozempic.

Usage of the weight loss drug, and others like it, is surging, leading some forecasters to question whether…