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The NHL Signs New Hat and Apparel Merch Deal for All 32 Hockey Teams

New Era and the NHL have joined forces.

The National Hockey League has signed a multiyear deal with New Era Cap to produce and distribute headwear and apparel for the league and its 32 teams globally beginning with the 2024-25 NHL season.

“This partnership brings together two global brands, working together to grow a global game,” said Christopher H. Koch, chief executive officer of New Era. “While we have been working with individual clubs for decades,…


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