SPF’s moment in the sun shows no sign of setting.
If brands like Coola and Supergoop helped consumers consider sunscreen as more than just a drug-store standby, today, labels like Vacation, Ultra Violette, and Beauty of Joseon are cementing its status as a market-driving beauty product. In 2023, the volume of Google searches for skincare with SPF increased by over 63 percent — more than any other searched skin claim, according to consumer…