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Wear Primark and Win a Vote, Say U.K. Labour Campaigners

Primark in Concord Mills in North Carolina.

LONDON — Britain’s Labour Party won big in Thursday’s election, and part of that success might just have come down to campaigners’ fashion choices.   

According to a leaked WhatsApp message from a Labour campaign group in Canterbury, England, door-to-door canvassers were told to tailor their look to the specific neighborhoods where they were campaigning.

“Good afternoon everyone. Are people dressing for demographic when…


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