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Fanatics Inks Deal With Juventus to Oversee Merchandising, Stores

Francesco Calvo and Stephen Dowling

Fanatics is extending its reach within the soccer world.

The digital sports platform has inked a deal with Juventus, the popular Italian soccer club, that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed but Fanatics will become the main licensee for the club’s merchandise portfolio globally, operating from its headquarters in Italy, until the end of the 2034-35 season….


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