‘Vogue World’ Takes on Paris—and Sports

PARIS — Vogue — and French fashion — sought to position themselves at the heart of pop culture and sport, kicking off Paris haute couture week with a star-studded celebration Sunday linking fashion history, music and athletic excellence.

A month out from Paris’ first Olympic games since 1924, the magazine shut down the iconic Place Vendôme — home to Schiaparelli, Boucheron, and Van Cleef & Arpels as well as the Ritz Hotel where Coco…