The Business of Beauty Haul of Fame: Perfume Wants to Be Your Therapist

Welcome back to Haul of Fame, the weekly beauty roundup of new products.

Included in today’s issue: CoverGirl, Dr. Dennis Gross, Elf Cosmetics, Fablerune, Her Juice Bar, Huda Beauty, J.Hannah, L’Oréal, Maybelline, Morphe, Ortega, Peace Out, Philip B., Sofie Pavitt Face, and Vacation.

But first…

If you’re shopping for a fragrance right now, your inbox is probably getting weird. Mine is crammed with gooey promises from perfume brands like…