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in Fashion

Claire’s Celebrates 50 Years of Hello Kitty With New Collection, CGI Campaign and Celebrations

by Editor June 5, 2024, 1:16 pm 1.9k Views

An image from the Nicola Formicheti-conceptualized 'Hello Kitty, Hello World' Campaign

Claire’s will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong effort. Launching on Wednesday, the project will span in-store activations, digital takeovers, exclusive collaborative product drops as well as a global campaign conceptualized by Nicola Formichetti.

The “Hello Kitty, Hello World” campaign.

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