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Nike Layoffs Reach Its European Headquarters in the Netherlands

Bots Aren’t to Blame for Everything

Nike Inc. has cut staff in its European headquarters as part of a multiyear cost-cutting plan at the world’s largest sportswear company, according to people familiar with the matter.

The Nike campus in the Netherlands — located in the city of Hilversum, just outside of Amsterdam, and known internally as EHQ — is home to more than 2,000 employees.

Nike is laying off about 2 percent of its global workforce as part of a plan to slash $2…


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