Editor
Grandson of luxury tequila pioneer Don Julio González, Eduardo “Lalo” González grew up in the agave business. But when it came time to launch his own brand with childhood friend David Carballido, they wanted something even more exclusive: a “tequila club.”
“We were starting to create this effect of, “you need to be our friend in order to have Lalo” because we were not a big company … It became, by accident, something…
