What Makes a Brand Magical?

VENICE — How did Miu Miu generate revenue growth of 89 percent in the first quarter of the year even as the rest of the luxury sector struggled to maintain its post-pandemic momentum? What will it take for Gucci to get back on track after its sales contracted by 18 percent over the same period? And why does Bottega Veneta choose not to participate in the race for attention on social media?

Just before luxury brand CEOs took to the stage to…