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Fubu Celebrates 30 Years With a Resurgence and Reclaiming of Its Contribution to American Fashion

Fubu Celebrates 30 Years With a Resurgence and Reclaiming of Its Contribution to American Fashion

There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle the impact on culture they’ve had in that span of time quite like Fubu can.

One of the originators of urbanwear and streetwear, the New York City-based company achieved more than $350 million in sales and operated as many as 200 freestanding global stores at one point in its story. It has managed numerous…


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