This year’s Amazon Prime Day starts on July 12th

Amazon’s annual shopping event, Amazon Prime Day, will officially kick off at 3AM ET / 12AM PT on Tuesday, July 12th, and run through Wednesday, July 13th, the

. We knew it was going to be July, thanks to a prior earnings call, but now Amazon Prime subscribers know when to set their clocks for.

This year’s Prime Day is a few weeks later than it occurred last year, but it’s maintaining its summer timing, as…