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Gap Taps Taylor Swift–Beloved Brand Dôen for Wide-ranging Fashion Collaboration

Gap x Dôen Campaign with Lily and Ruby Aldridge

Dôen, the L.A. fashion and lifestyle brand loved by Taylor Swift, Selena Gomez and Kylie Jenner among others, is getting its biggest spotlight to date with a new 51-piece Gap collaboration launching Friday in more than 150 stores in 14 countries, and online at Gap.com.

The marriage of the two born-in-California companies brings Dôen’s romantic spirit to the American retailer’s classic offering with floral sets, denim, khaki,…


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Vendor Notebook: Salesforce extends AI to public health services, DrFirst acquires Myndshft

Vendor Notebook: Salesforce extends AI to public health services, DrFirst acquires Myndshft