Editor
For all the attention and money fashion spends to appeal to Gen-Z — creating TikTok challenges, “sustainably-produced” collections and hopefully viral campaigns — executives are often still unsure of how to communicate with the next generation of consumers.
Edelman, the world’s largest PR firm by revenue, is launching a new team and service to help brands figure it out. Called the “Gen Z Lab,” it will include a roster of 100…
