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in Economy

A marketing victory for Nike is a business win for Adidas

by Editor April 11, 2024, 12:32 pm 999 Views

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The choice to replace Adidas with Nike as the supplier of kit for the German football team from 2027 to 2034 was a purely commercial decision by the German Football Federation (DFB). Germans’ reaction to the ending of a 77-year-old all-German partnership was, by contrast, highly emotional. Commerce is destroying a piece…

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