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YouTube Digs Deeper Into Beauty

YouTube Digs Deeper Into Beauty

For YouTube’s second virtual Beauty Festival, the video streaming platform is determined to go bigger and better than before.

“Last year was sort of like a pilot, what a beauty festival could look like on YouTube,” said Derek Blasberg, YouTube’s head of fashion and beauty and director of public figures. “This year is a much bigger bite.”

YouTube hosted its first virtual Beauty Festival in May 2021. That event was relatively small in…


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