It’s the kickoff of festival season, with Coachella around the corner, and California-based PacSun — which has been activating around the music event for years — is showcasing four emerging artists in its new 2024 festival campaign.
“We’re thrilled to welcome new unique talent to the PacSun Collective,” said Addie Rintel, vice president of women’s merchandising and design at PacSun, in a statement. “The…