TikTok Advertisers Will Look to Rivals if US Senate Moves Ahead on Ban

Advertisers who turn to TikTok to market to young consumers are preparing contingency plans with social media rivals in the event the short-form video app is sold or banned in the US, but they are waiting for signs of Senate action before shifting marketing budgets.

House Republicans voted Wednesday to force Chinese tech company ByteDance to sell TikTok in roughly six months, or face a ban, one of the most significant challenges to the company…