What’s Driving the Influencer Subscription Boom

It’s not just Vogue Runway and Cosmopolitan that are putting content behind the paywall.

A growing number of content creators are asking their audience to pay a monthly subscription fee for beauty tips, handbag recommendations and sale guides – often the same content they were giving away free not too long ago. They’re pitching followers on Substack newsletters, typically priced between $5 to $10 a month, or video on Patreon, where…