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Renewcell Was Poised to Lead Fashion’s Recycling Revolution. How Did it Fail?

Renewcell Was Poised to Lead Fashion’s Recycling Revolution. How Did it Fail?

Late in December 2022, Swedish recycler Renewcell shipped the first batch of raw material from an industrial-scale plant it had built to transform textile waste into feedstock for new fabrics.

The moment, which had been more than a decade in the making, was seen as a landmark step in efforts to bring more sustainable material innovations to market. While many buzzy start-ups had promised to disrupt fashion’s established supply chains with…


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Shead saves day for new No. 1 Houston vs. OU

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