Just about a week ago, Style Not Com, or Beka Gvishiani, alerted followers to some breaking news: YSL Beauty had scrubbed its Instagram feed.
The move felt very 2018 to some commenters, who compared the beauty label to Taylor Swift in her “Reputation” era (in case you’ve forgotten, the singer erased her Instagram account six years ago ahead of an album release). Still, fans were clearly intrigued, judging by the engagement with the Style…